Two weeks ago I had the pleasure of shooting the Spring/Summer Look Book for Alley Collection. Alley is run by the soon-to-be husband & wife team of John Roblee and Laura Patnaude. This San Francisco based label goes out of it’s way to ensure that the production of their line remains in the United States, if not San Francisco it self, and they outsource nothing overseas.

Designer John Roblee says “Keeping the construction of the samples and finish production pieces was one of the first decisions we made starting the label two years ago.”

As impressive as the pieces themselves, is the inspiration that John draws from. John has spent the last ten years as a firefighter in the San Francisco bay area, and the influence reveals itself through inspection of the pieces. Each piece is well constructed, with carefully placed details of leather insuring longevity. Masculinely is found in the silhouettes of the pieces rather than overt functionally and their peacoat’s connection is the strongest which is a modern mix between a firefighter’s jacket and Hong Kong business man’s long coat; pictured below.

You can see the current collection by clicking here.

Thank you again to John and Laura.