Business Alejandro Martinez Business Alejandro Martinez

N.F.T. & Commercial Art

5 min read.

An N.F.T., in a way, is the digital version of a certificate of authenticity. Not entirely unlike what we see in the collector world of fine art, antiques, cars, and the like. Like certificates, N.F.T.'s are valuable extensions of assets, which they represent but are not the asset themselves.

This is where the similarities end between an N.F.T. and its analog ancestor.

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music Alejandro Martinez music Alejandro Martinez

My Favorite New Artist 2022 - Ethel Cain

2 min read.

The best new artist in 2022, is Ethel Cain. Honorable mention, Wet leg. “The Most Famous Girl at the Waffle House, the singer-songwriter Ethel Cain has an elaborate vision of becoming a different kind of pop star. She’s doing it from rural Alabama.”

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thoughts Alejandro Martinez thoughts Alejandro Martinez

Simple, Not Easy.

3 min read.

Genuine editorial photography can influence culture and commerce by pushing ideas in new directions. The reason is simple; emotion.

A successful editorial project resonates on an emotional level.

Simple, but not easy.

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thoughts Alejandro Martinez thoughts Alejandro Martinez

Same As It Ever Was.

2 min read.

“By far the greatest influence is exercised by the glance. For it is by this that we express supplication, threats, flattery, sorrow, joy, pride or submission. It is on this that our audience hang, on this that they rivet their attention and their gaze, even before we begin to speak. It is this that inspires the hearer with affection or dislike, this that conveys a world of meaning and is often more eloquent than all our words.”

~ Marcus Fabius Quintilianus 35-100 A.D.

Roman educator and father of modern philosophy on persuasion & rhetoric.

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