Concept - Behind The Scenes Photoshoot

Document how your latest collection came together, your entrepreneurial journey, or your office culture.

Why it works: Personal connection.

Take a brand or person you admire and think of how cool with would be to peek behind the curtain. Putting human stories behind a brand adds an emotional association linking your audience to what would be an impersonal company. Today followers and customers celebrate the brands they love, their stories, and their values.

Limitations: These shots are great when peppered into a social media feed but can quickly feel repetitive and stale without varying types of content. Twice a year is probably enough for most brands.

Pro Tip: Add several shots where education is the goal. Teaching your audience about a process or how to do something technical adds tremendous value to your relationship.

Stay hungry. Stay foolish.