Why Use This Calculator?

Knowing the final presentation of an image is a massive help in increasing image quality.

As photographers, when we shoot, we like to know what ratio/dimensions and orientation the end result will be. This helps us prioritize what we allow between frame lines and what to omit for the best image quality possible. If we shot as wide as possible and relied on cropping later, the final result would be a distorted, pixelated image. A classic example is shooting a horizontal image and turning it into a vertical one with cropping. Yes, it can be done, but shooting with the actual ratio in mind will always create a cleaner, sharper image with better detail and perfect color.

As photographers, our cameras and software are designed around the reduced aspect ratio. 

Step one: Take the specs from your wireframes, layout design, or existing image. 

Step two: Input the width and height below to see the reduced ratio.

Step three: Share this ratio with your photographer or videographer. Include it on the shotlist every time the ratio or orientation changes. 

Step four: Input this ratio into Capture One and see in real-time how the final image will appear on a product page, banner ad, or print.

Aspect Ratio vs. Dimensions.

While aspect ratio and dimensions both refer to the size of an image or screen, they represent different aspects of it.

Aspect ratio refers to the proportional relationship between the width and height of an image or screen, expressed as a ratio such as 4:3 or 16:9. It determines the shape of the image, whether it is wide or tall, square or rectangular.

On the other hand, dimensions refer to the actual physical size of an image or screen, measured in units such as pixels, inches, or centimeters. Dimensions describe the width and height of an image or screen in specific units, such as 1920 x 1080 pixels or 10 x 15 inches.

While aspect ratio and dimensions are related, they represent different attributes of an image or screen and should be considered separately when designing or working with visual media.