As a photographer, my competition is not other photographers.

My competition is marketing noise—Filler photography and video that looks like 99% of everyone else's content. Why? Because it doesn't work.

Uninspired content is desperate for attention. It does more harm than good in terms of growth and differentiation because it looks like everyone else's.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

Examples Of Successful Brand Photography

Below are examples of excellent brand photography. Take a look and try to notice subtle shifts in an emotional response from one set of images to the next.