If you are someone who books photographers for your brand, or a photographer yourself, you are going to want to read this.

After almost 16 years of being a professional photographer, I have perfected the art of the creative call––those friendly, early conversations that set a shoot in motion.

Half of this guide is derived from my actual experience working on campaigns for my clients, and the other half is from recent studies from business schools, Shopify analytics, and agency white papers. I link to the source material throughout this guide.

#2 Time and resource management: By storyboarding, you can identify the props, lighting, location, and equipment you need beforehand, which saves you time and money. You can also allocate resources more efficiently as you will know what shots to prioritize.

Aspect ratio refers to the proportional relationship between the width and height of an image or screen.

The importance of high-quality product images cannot be overstated. A well-executed product photo can make all the difference in attracting and converting potential customers. Here are some best practices for product photography that can help you achieve stunning results.

The most underrated piece of any photo shoot but make up at least half the reason why a lifestyle photoshoot will succeed.

If you skip a…

The more you understand lighting, the less you use it.

5 lighting items I have with me on every location photoshoot.

Earlier last week, this little newsletter surpassed one thousand subscribers, so I want to take a moment to thank you, dear reader.

As a token of my appreciation, I am sharing a guide gifted to me several years ago that I still reference today.

A guide to shooting on-location in LA from our friends over at Wrapbook.

As a photographer, my competition is not other photographers.

My competition is marketing noise—Filler photography and video that looks like 99% of everyone else's content. Why? Because it doesn't work.

Uninspired content is desperate for attention. It does more harm than good in terms of growth and differentiation because it looks like everyone else's.

A behind-the-scenes photoshoot for your personal brand or company is a fantastic way to strengthen a relationship with your audience.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

Stories are behind our favorite songs and our strongest friendships. They are in our wedding vows, spiritual beliefs, around every campfire, and in every voting booth. Stories are the connective tissue that holds communities together while pushing them forward (we hope). They connect us to something larger than ourselves while also being deeply personal. Stories scale like nothing else in human history.