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Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

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An N.F.T., in a way, is the digital version of a certificate of authenticity. Not entirely unlike what we see in the collector world of fine art, antiques, cars, and the like. Like certificates, N.F.T.'s are valuable extensions of assets, which they represent but are not the asset themselves.

This is where the similarities end between an N.F.T. and its analog ancestor.