Half of this guide is derived from my actual experience working on campaigns for my clients, and the other half is from recent studies from business schools, Shopify analytics, and agency white papers. I link to the source material throughout this guide.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

5 min read.

A scientific study of photography and a subject’s gaze in advertising from Oxford University.

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Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

5 min read.

Seeing how I shot weddings to pay for college years ago, I have nothing but respect for this profession. From my conversations with wedding photographers, I learned and tweaked my approach to how I do business as a commercial photographer with immediate results. Some things I learned were eye-opening, while others were disappointing.

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Armed with the knowledge of shooting weddings in my twenties and a unique skill set in commercial photography, I approached these weddings with a different perspective, gear and ease, creating stunning images and a piece of mind for all parties involved.

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I get it. When looking to contract a photographer for a shoot it can be confusing. Especially since no two photographers run their business the same. However, there are some standards to expect on both sides of the table to create the most accurate photoshoot budget for your business.