The most underrated piece of any photo shoot but make up at least half the reason why a lifestyle photoshoot will succeed.

If you skip a…

The more you understand lighting, the less you use it.

5 lighting items I have with me on every location photoshoot.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

If all you have is a smartphone, that's pretty great. Chances are it's better than professional DSLRs were five years ago.

Here are ten guidelines from the pros for D.I.Y. headshots at home.

5 min read.

Do be honest about your chances. 1 in 3 is not great odds. How can you gain an advantage to tip the scales?

1- Submit your proposal on time. To do this, set twice as much time aside as you think you need to complete it.

5 min read.

Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

5 min read.

Seeing how I shot weddings to pay for college years ago, I have nothing but respect for this profession. From my conversations with wedding photographers, I learned and tweaked my approach to how I do business as a commercial photographer with immediate results. Some things I learned were eye-opening, while others were disappointing.

5 min read.

I get it. When looking to contract a photographer for a shoot it can be confusing. Especially since no two photographers run their business the same. However, there are some standards to expect on both sides of the table to create the most accurate photoshoot budget for your business.