All run-and-gun photoshoots have one thing in common––a scarcity of resources. The scarcity of money, time, support personnel, etc., are all legitimate reasons for a scrappy shoot.

The trick is in knowing how to do it right.

Examples Of Successful Brand Photography

Below are examples of excellent brand photography. Take a look and try to notice subtle shifts in an emotional response from one set of images to the next.

If all you have is a smartphone, that's pretty great. Chances are it's better than professional DSLRs were five years ago.

Here are ten guidelines from the pros for D.I.Y. headshots at home.

1 min read

“These cool little indie movies are usually hard to come by.”

4 min read.

#4 Much ado about ghosting.

This is a big one.

Just like dating, it happens. And just like dating, never take it personally. I know it's tough, especially when a dream project evaporates. Please remember it happens to the best of us and will continue to happen.

3 mind read.

Almost everything in business is marketing.

I thought marketing was just the assets and strategies (blog posts, print ads, SEO keywording, etc.).

As it turns out, marketing is a vast umbrella that includes how you conduct yourself as a human being and the community you build around you.

5 min read.

Do be honest about your chances. 1 in 3 is not great odds. How can you gain an advantage to tip the scales?

1- Submit your proposal on time. To do this, set twice as much time aside as you think you need to complete it.

Photo (pho.toe) • Latin: Light

Sophic (säfik) • Latin: Wisdom

Photosophic • Light Wisdom

5 min read.

This will be my 3rd recession as a freelancer. It’s safe to say that I have learned a thing or two.

5 min read.

A scientific study of photography and a subject’s gaze in advertising from Oxford University.

5 min read.

Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

5 min read.

Seeing how I shot weddings to pay for college years ago, I have nothing but respect for this profession. From my conversations with wedding photographers, I learned and tweaked my approach to how I do business as a commercial photographer with immediate results. Some things I learned were eye-opening, while others were disappointing.