Simple, Not Easy.

Genuine editorial photography can influence culture and commerce by pushing ideas in new directions. The reason is simple; emotion.

A successful editorial project resonates on an emotional level.

Simple, but not easy.

Whether it's a twist of humor, the romance of nostalgia, or thought-provoking high fashion, the emotional response remains long after the actual photograph is no longer in view.

The results?

A successful editorial project can advance a boutique designer ten years, expand into a whole new audience or take a small business global with a single shoot.

So what's the secret?

I know that open collaboration of all stakeholders is essential. Thoughtful preparation, tailored made art direction, and a process built on experience are fundamental too.

But it all starts with an email.