Half of this guide is derived from my actual experience working on campaigns for my clients, and the other half is from recent studies from business schools, Shopify analytics, and agency white papers. I link to the source material throughout this guide.

As a photographer, my competition is not other photographers.

My competition is marketing noise—Filler photography and video that looks like 99% of everyone else's content. Why? Because it doesn't work.

Uninspired content is desperate for attention. It does more harm than good in terms of growth and differentiation because it looks like everyone else's.

Examples Of Successful Brand Photography

Below are examples of excellent brand photography. Take a look and try to notice subtle shifts in an emotional response from one set of images to the next.

4 min read.

#4 Much ado about ghosting.

This is a big one.

Just like dating, it happens. And just like dating, never take it personally. I know it's tough, especially when a dream project evaporates. Please remember it happens to the best of us and will continue to happen.

3 mind read.

Almost everything in business is marketing.

I thought marketing was just the assets and strategies (blog posts, print ads, SEO keywording, etc.).

As it turns out, marketing is a vast umbrella that includes how you conduct yourself as a human being and the community you build around you.