The importance of high-quality product images cannot be overstated. A well-executed product photo can make all the difference in attracting and converting potential customers. Here are some best practices for product photography that can help you achieve stunning results.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

All run-and-gun photoshoots have one thing in common––a scarcity of resources. The scarcity of money, time, support personnel, etc., are all legitimate reasons for a scrappy shoot.

The trick is in knowing how to do it right.

Examples Of Successful Brand Photography

Below are examples of excellent brand photography. Take a look and try to notice subtle shifts in an emotional response from one set of images to the next.

If all you have is a smartphone, that's pretty great. Chances are it's better than professional DSLRs were five years ago.

Here are ten guidelines from the pros for D.I.Y. headshots at home.

5 min read.

Do be honest about your chances. 1 in 3 is not great odds. How can you gain an advantage to tip the scales?

1- Submit your proposal on time. To do this, set twice as much time aside as you think you need to complete it.

5 min read.

A scientific study of photography and a subject’s gaze in advertising from Oxford University.

5 min read.

Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

5 min read.

Seeing how I shot weddings to pay for college years ago, I have nothing but respect for this profession. From my conversations with wedding photographers, I learned and tweaked my approach to how I do business as a commercial photographer with immediate results. Some things I learned were eye-opening, while others were disappointing.